I was hired to re-design the product catalog for Go Fjords – a Norwegian travel company. The earlier catalogs were text-heavy and would overload you with information. To solve this and create a tidier presentation, I hid the itinerary behind a narrow page that blended in with the trip image. Icons were used to make it easier to navigate what each trip contained and create a more playful experience – and if it became cumbersome to bring the entire catalog on a trip, you could easily rip out the itinerary and put it in your pocket.