I was hired to re-design the product catalog for Go Fjords – a Norwegian travel company. The earlier catalogs were text-heavy and would overload you with information. To solve this and create a tidier presentation, I hid the itinerary behind a narrow page that blended in with the trip image. Icons were used to make it easier to navigate what each trip contained and create a more playful experience – and if it became cumbersome to bring the entire catalog on a trip, you could easily rip out the itinerary and put it in your pocket.
![](https://freight.cargo.site/t/original/i/597ff62784e2c94885336ba1783b0aa85a541470c9692ba43d3dd640465ef1b9/gf-katalog7.jpg)
![](https://freight.cargo.site/t/original/i/c586f29adb1c2bdf56db718563061a40193292f40f1ec1d2f9b3d66d73e5bbfa/gf-katalog1.jpg)
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![](https://freight.cargo.site/t/original/i/7b8ecbe5be2e989fc4020d5266454091ff84c9900cd429c9a0bed2980e16e3e3/gf-katalog4.jpg)
![](https://freight.cargo.site/t/original/i/7bb13a2a68cb83842b5f8337681849d36eef8f11f77009d75c26391706bfddee/gf-katalog5.jpg)
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![](https://freight.cargo.site/t/original/i/fb8a23c717806a8ed132dc47ed222687cb5b29cd22dcb4c34cac751e323e23b1/gf-katalog9.jpg)